It has been a minute since my last blog post. I have an interesting question to share with you I received from an individual over on my #DesignAMA event page. In, the process of writing this response I came up with two ideas I plan to implement here in a few weeks once I create advertising graphics for them. I would appreciate your input on this response and the new discount opportunities.
How do you promote your business? What methods have you found that effectively spread the word about your services?
I have done different promoting for my design business that are showing merits. The main one is using social media on different platforms to find the authors that would need my services. The big one I have done was joining groups where I showcase premade covers, recent designs and groups for writing. Due to being an author myself a big thing that helps is promoting myself as an author and creating connections that way leads to others trusting me. This then lets them feel comfortable approaching me to inquire about services.
Word of mouth is big that has helped bring in new clients. I have several authors that have been with me or featured me on their blogs. I have done interviews, guest posts and cover reveals that created content for them or myself. Then in agreement they would create a button on their website to promote my design business. If they used my service, they would then display the logo of my business as a recommendation for visitors to view.
I haven’t tried using Facebook, Google or any other ad services as of right now. I am a mother of twins and have a tight budget. This means I am trying several free options to see which works best before I do the paid option.
My main thing is to grow slow that way I can make sure I provide quality to my clients. The reason is that I want to make sure not to overload myself as things take off.
Things I have done: Facebook Group Giveaways, Public Giveaways, Premade Cover Sales, Custom Cover Sales and I offer custom cover discounts for Facebook group members and bulk services.
Ideas I plan to offer soon:
- Client Referral Service – A prior client refers a new client and will receive a bonus of either a FREE promotional package/individual service or 40% discount on their next custom cover order.
- Promoting Benefit – A client whether new or old, creates 3+ promotional posts on any platform to receive a 10% discount for spreading word about my company. This can be a mix of one post being shared over multiple platforms, (example – Author posts on a blog, then shares it over twitter, Facebook, LinkedIn and any others. I will accept this as over 3 shares and will be eligible for the 10% discount). They can only use this discount with each individual invoice that’s created, within a monthly period.
Hope this gives you some ideas, the main thing is to have fun with it and to think of ways to benefit the audience that wants to use your services but can’t afford it. I always work to think of ways to bring my services to everyone no matter the price point. Remember, if you hate the promoting side of your business it will be something you will avoid.
My #DesignAMA goes live August 28, 2018. If you have a question related to my topic of interest (The Art of Designing and Writing – A Cover Designer/Artist and Indie Author’s Journey AMA), ask it here.
My question to you: What do you look for in a advertisement that makes you want to use that companies services?